Top Qualities of a Fashion Executive

Fashion is a way for people to express themselves in a particular context, such as through clothing, accessories, makeup, hairstyle, and body posture. It is often characterized as an up-to-date, trendy look. Today, fashion is not just about clothing, however. It also includes lifestyle choices.

Changing tastes

For example, a new report by Celebrity Intelligence tracks the top brand endorsers of 2014. Seven of these endorsers are fashion models, while the other two are reality stars with major fashion influences. One of these reality stars, Millie Mackintosh, is from the reality show Made in Chelsea, and she recently started her own clothing line. In this context, we can see how the changing tastes of our youth are influencing the fashion industry.


Trends in fashion come in different shapes, sizes and colour palettes. In some cases, they are so popular that they become a fad, while in other cases, they are a long-lasting craze that spreads like wildfire. Micro trends are different from macro trends, and are fads that are related to a particular garment or style. Sometimes, they can even reach cult status.

The most popular trends are often popularized by the media. For example, a fashion show in the USA in 2017 featured a see-through top and pasties worn by a model. The fashion world makes fashion trends more visible, so you must stay updated on current trends.


Fashion influencers are individuals who have the ability to influence a particular audience with their posts. These people usually have a strong passion for the fashion industry. They use this passion to promote certain brands or products. They may also get paid for the content they post. These influencers have the power to increase sales of the brands they promote.

To earn money as a fashion influencer, you need to establish yourself as a public figure on social media. A good place to start is Instagram, where you can take and post pictures and videos. But if you want to earn big from your influence, you should invest in a DSLR camera and microphone. Your content should be carefully curated to meet the needs of your audience, and you should avoid selling out for likes and followers. Otherwise, it will be difficult for you to sustain a long-term business with your influencer status.


Using research to understand the fashion industry requires multiple approaches. This book introduces the various methods of qualitative research in the fashion industry, including ethnography, object-based research, and semiology. It also offers case studies of these methods, such as studies of fashion photography blogs and fashion magazine shoots. In addition, the new edition of this book includes a new chapter on online ethnography.

Many departments of fashion have adopted a triumvirate of disciplines, including fashion history, cultural studies, and sociology. While the first two are largely grounded in writing, the latter two tend to focus more on objects and their history.

Business aspects

A fashion career offers several benefits, including the ability to influence consumer behavior. Consumers are at the heart of the fashion industry, and this requires executives to have good communication and problem-solving skills. In addition, executives must be able to make quick decisions. Listed below are some of the top qualities of a fashion executive.

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